The PUMA Story
by Rolf-Herbert Peters
Puma is one of the world s top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana. Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma s rise in world sport and fashion.